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Who are we?

Starfresh Liege saw the light of day in 2016 when 2 established players in the Walloon fruit and vegetable wholesale market – Haenen and Pons – merged to create one new company. More than half a century’s experience in handling fruit and vegetables form an important component of the success which Starfresh enjoys today.

Starfresh is established in the Liege wholesale market, where thanks to the large surface and infrastructure, it can provide optimal service to its customers.
In 2009, the former Haenen SA was already part of the A. De Witte Group. And despite the excellent cooperation within the group, the current company has been able to retain its family character. Christian Haenen is still the driving force within the organisation; a role for which he has received support in the meantime from his son Philippe and daughter Christel, who ensure the roles of branch manager and sales director respectively.

Benieuwd naar de geschiedenis van Starfresh? Klik hier!


Christian Haenen took the decision to set up a fruit and vegetable wholesale business back in 1959. In 1964, the City of Liege decided to construct a new wholesale market, to where Christian Haenen willingly relocated with his company. Haenen gradually grew to be one of the most important actors in the Walloon fruit and vegetable market. Quality, flexibility and above all an unrivalled passion for the products ensure that turnovers increase year on year.

The company Pons saw the light of day on 12 July 1991. Just like Haenen, this wholesaler was established in the Liege wholesale market. Right from the start, Pons was known for selling only the very best produce to its customers. Guy Haekens, branch manager of Pons Liege, can draw on an unbelievable amount of experience and passion for his work.

In January 2003, Haenen relocated to a new building in the Wholesale market. They now have a much larger commercial surface, enabling them to serve their customers even better. Additionally, the storage room, refrigeration rooms and the presence of an unloading quay all provide undeniable added value for customers and staff alike.

Haenen SA became a part of the A. De Witte Group in 2009. Despite the excellent cooperation within the group, Haenen has always remained a company with a family character. Christian Haenen is still the driving force within the organisation, but has received the support of his son Philippe (branch manager) and his daughter Christel (sales director).

In 2016, the two wholesalers Haenen and Pons reached a new milestone when together they became Starfresh Liege and opened a new venture in the Liege wholesale market.

Our products and services

Commercial offer

Early season produce, fruit and vegetables all year round (Belgian products and imports), salads and shoots, a large selection of exotic fruit and vegetables, citrus fruits, garlic, onions, shallots, a large range of mushrooms, dried fruit, herbs, potatoes and diverse specialities.


The top brand of the Achiel De Witte Group, imported by Central Fruit, is without doubt Cibel. These products are distributed by our team pretty much all year round, who want to ensure only the very best quality and service.


Thanks to our commitment, enthusiasm and professionalism, we only procure the very best quality products from our suppliers. By being part of the Achiel De Witte Group, we have been able to make our mark on the Belgian fruit and vegetable market.

This tightly-knit group of companies, who live and breathe fruit and vegetables, have already built up a strong reputation. The fact that we are a part of the group is a source of great pride!

Our customers include: wholesalers, small AGF-shopkeepers, retailers, catering companies, food processing companies, public institutions and neighbourhood stores.

Our services

Starfresh is the benchmark in the wholesale of high quality fruits and vegetables, mostly homegrown.
Our activities include both import & export from the following countries:

  • Export

    • France
    • Netherlands
    • Germany
    • Luxembourglklklkl kl

  • Direct Import

    • Germany
    • France
    • Greece
    • Italy
    • Netherlands
    • Spain
    • **Placeholder

  • Indirecte Import

    • Africa
    • Australia
    • Asian Islands
    • Europe
    • Middle East
    • North America
    • South America

Online ordering

It has been possible to purchase with us online for several years now.
You can then either choose for your order to be delivered, or come and pick it up yourself at our Liege branch.
For more info: contact us on +32(0)4/362.64.10
The advantages of this service are:

Quick and easy

You can shop wherever and whenever you want, 24/7

Freshness stays guaranteed

Our wide assortment is fully online

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Order form

Uw klantnummer/client number (*)


E-mail (*)

Gewenste datum/date (*)



Contact us

Do you have a question or do you want to make an order?
Contact us or fill in the form below. We’ll contact you quickly!


T: +32(0)4/362.64.10
F: +32(0)4/370.29.34

Opening hours

Monday – Friday
04.30u – 11.00u

04.30u – 09.30u


Guy Haekens

T +32 475 41 63 91

Philippe Haenen

T +32 495 50 25 61


Cum ei minim perpetua repudiandae. Ea possit democritum quo.

Ad eam facete virtute nonumes. Eam esse labitur ancillae ea, eu probo philosophia mei. At usu posse appetere principes. Ad eam facete virtute nonumes. Eam esse labitur ancillae ea, eu probo philosophia mei. At usu posse appetere principes.


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